In PwC’s June 2024 Pulse Survey, 85% of technology, media, and telco executives reported they have the capability to execute business models and scale by leveraging these technologies. And 76% said they plan to use gen AI to ramp up those efforts.
These innovations offer immense potential, says Dolen, but the complexity involved in realizing that potential means CIOs and other tech leaders have a prime opportunity to play a strategic role in rethinking business models and delivery strategies.
It’s not just about adapting to disruption, but thriving in an era of evolving competition and customer expectations, he adds. Organizations will have to make potentially big bets because the winners are likely to be the organizations that successfully navigate decisions about adopting technologies, like AI agents, as soon as they become commercially viable.
