Sellers that fail to adopt AI concierges will “probably suffer, and bigly,” adds Lars Nyman, CMO of CUDO Compute, a cloud GPU platform. “I’d think of AI concierges as the Amazonification of everything, with the scale turned up to 11.”
Major changes needed
The new AI tools will help sellers better understand their buyers, Nyman says, a common challenge for companies. But integrating AI concierges and understanding their value will take time and effort from IT, sales, and marketing teams, he says, and adaptability will separate the survivors from the casualties.
“Companies can’t just dust off their current sales playbook and slap ‘AI-enabled’ on it,” Nyman adds. “If you’re still forcing buyers through labyrinthine customer journeys with 10-click checkouts and uninspiring product descriptions, you’re toast. If you use AI in-depth, to improve on actual user journeys, you’ll do well.”
