Q: How do you define AI and generative AI?
Simon Greenman: “AI is about replicating human intelligence — perceiving, reasoning, learning and problem-solving. There are different types: narrow AI focuses on specific tasks, like reviewing CVs in HR or analysing MRI scans in healthcare, while artificial general intelligence aims to match human cognitive abilities across the board.
“Generative AI has shifted the focus from predictions to content creation — text, images, video, music and knowledge outputs that were once uniquely human. This leap captured the public imagination when OpenAI launched ChatGPT in late 2022.
“Generative AI can now be applied across functions and industries, from marketing to financial services, healthcare to education. It’s an enabling technology that will be woven into countless applications.”
