“To stand up that capability, we had a gig-based approach across our 1,000-strong global technology team,” he says. “We combined a group of IT and data professionals, and gave them a special assignment to build ChatHPE. We got our best Python and C# developers, and gave them the opportunity.”
This integrated approach resonates with Alexandra Willis, director of digital media at the Premier League, who says technology, data, and digital domains are moving closer. Her team plays a crucial role in helping the business create engaging experiences for soccer supporters, including using Adobe’s AI-enabled technologies across web and mobile apps.
“The worlds of digital and technology are increasingly merging, and, arguably, technology is responsible for that,” she says. “Therefore, making sure we’re operating and collaborating horizontally is vital, rather than everyone working in their verticals on one project. I think that joined-up approach is at the root of success — having a common understanding of your objectives and what you’re trying to achieve, and ongoing discussions about how you’re contributing to those outcomes, because successful transformation is a team effort.”
