That’s an approach that chimes with Vivek Bharadwaj, CIO at clothing manufacturer Happy Socks. Before migrating to a Snowflake data platform, his business was dependent on Excel for reporting. His team built greenfield data foundations using Snowflake to help the rest of the organization make quicker, insight-enabled decisions. They continue to add new technologies to build out the platform.

“At first, we were running purely on Snowflake,” says Bharadwaj. “As we got bigger, we migrated more into DBT and a partner ecosystem stack that includes Airbyte and Sigma. As our process matures, we’ve started exploring different apps, like the Streamlit framework and Cortex AI, to deliver business value.”

Happy Socks also uses its data ecosystem to explore new use cases. Bharadwaj says potential areas of investment include predictive analytics, inventory management, and personalization for e-commerce customers. Plus, his team is investigating how Snowflake Cortex LLMs can be used to create product descriptions, freeing up employees to focus on higher-value issues.

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