Retailers across categories are navigating shifting consumer expectations, digital fragmentation and broader market volatility — all while under pressure to deliver measurable business results. While many transformation efforts stall under the weight of over-planning or fail to scale beyond pilots, I share a practical blueprint rooted in real-world execution.
At Kendra Scott, our longstanding focus on purpose, community and customer-first values has given us a strong foundation. Yet, like many lifestyle brands, we faced the challenge of translating that ethos into a modern, high-performing digital experience. In response, we launched a strategic 3-year transformation initiative to reverse prior digital underperformance. Within two years, we achieved 50% growth in digital revenue, despite slower retail demand.
Before this, I led the North America ecommerce strategy for a major jewelry brand, launching the digital business and scaling it into a multihundred-million-dollar operation with sustained double-digit CAGR. That experience deeply shaped my approach to scalable transformation, which came to life fully in this recent work. Our modular structure makes the framework applicable to businesses of any size — small, mid-sized or enterprise-level — adapting easily to varying digital maturity.
